Morrie’s Automotive Group Announces Appointment of Lance Iserman as Chief Executive Officer

MINNEAPOLIS–(BUSINESS WIRE)–Morrie’s Automotive Group (“Morrie’s”) today announced the appointment of Lance Iserman as Chief Executive Officer.

Iserman brings more than 30 years of leadership experience in the automotive dealership industry to his new role as CEO of Morrie’s. Most recently, Iserman served as Chief Operating Officer at AutoNation, the largest publicly traded auto dealership group with more than 300 retail outlets.

Iserman will assume the CEO role beginning July 1, 2019.

“Morrie’s is a great company with exceptional people and a sterling reputation built over the last 50 years,” said Iserman. “Morrie’s tenured team and strong culture are key advantages as the industry continues to become more competitive. I’m thrilled to be joining Morrie’s as we look to build on its solid foundation and continue to grow in the years ahead.”

Following the appointment of Iserman, Ken Czubay, the interim CEO of Morrie’s, will remain a Board Advisor. Czubay said, “We could not have found a better person to assume the CEO position than Lance. He has all the tools and experience to be hugely successful and I look forward to actively supporting him as he transitions to his new role.”

Alan Dachs, President of Fremont Group, majority owner of Morrie’s, said: “We carried out a rigorous nationwide selection process over the last few months. We are thrilled to have found Lance. He is a highly experienced and respected operator who for more than 30 years has assumed progressively more senior management roles in the auto dealership industry. We look forward to working with him to build an industry-leading automotive group in the years ahead.”

Lance Iserman Background

Most recently, Iserman was the Chief Operating Officer & EVP of Sales at AutoNation, the nation’s largest automotive dealership group. Lance joined AutoNation in 2001 as a CFS Director and progressed through increasingly senior roles including General Sales Manager, General Manager, Market President, and Region President. Earlier in his career, Lance held various roles in the automotive industry at Midway Auto Team and VanTuyl Automotive Group.

Lance graduated from the University of Arizona with a B.S. in Finance. He and his wife Jill have three children.

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About Morrie’s Automotive Group:

Morrie’s Automotive Group was founded in 1960 and is based in Minnetonka, MN. Morrie’s operations are rooted in its Buy Happy® philosophy, a commitment to bettering the car ownership experience and making meaningful connections with the motoring community. Morrie’s Automotive Group currently represents 14 new car brands from 13 different dealership locations including Aston Martin, Audi, Bentley, Cadillac, Ford, Genesis, Hyundai, Lincoln, Mazda, Maserati, Nissan, Mercedes, Subaru, and Volkswagen at dealerships located in Minnesota and Wisconsin. Morrie’s currently has two new stores under construction – Honda and Jaguar/Land Rover – and will represent 17 new car brands from 16 different dealership locations once those stores are open in late 2019/early 2020.

About Fremont Group:

Fremont Group is a private investment firm headquartered in San Francisco. Fremont Private Holdings, the direct investment arm of Fremont Group, focuses on investing in and building middle market businesses over the long term. For more information, please visit


Ben Robertaccio

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