Meat Substitutes Recorded USD 19.5 Billion Sales Globally in 2018

VILNIUS, Lithuania–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#climatechangelt;/agt;–Global market research company Euromonitor International unveiled today
new research about the impact of climate concerns on dietary habits
during the webinar, “The driving forces behind plant-based diets”.

According to Euromonitor International, 24 percent of the surveyed
global consumers are trying to cut down their meat intake, driving sales
of global meat substitutes to reach USD 19.5 billion in 2018.

“Meat intake is mostly reduced by consumers trying to reinforce
healthier eating habits and worrying about climate change. Growing
attention to welfare for animals, farmers, societies and employees at
large is also noticed among them,” says David Hedin, consultant at
Euromonitor International.

“According to Euromonitor International’s Lifestyles survey 41.9 percent
of respondents think climate change will increasingly impact their life
in 2019-2024,” Hedin adds.

The U.S., Russia and the U.K. show the highest increases in the share of
consumers worrying about climate change. In India, Brazil and China, at
77, 72 and 66 percent of respondents, respectively, most consumers try
to have a positive environmental impact through their everyday actions.

“Despite the global growth of meat substitutes sales and consumption,
the meat industry is still expected to grow at a faster rate by 2023.
Pricing and availability of meat substitutes are two key factors that
currently hold back its penetration worldwide,” explained Hedin.

To learn more about the trends impacting the global nutrition landscape
and its development, download Euromonitor International free on-demand
webinar, “The driving forces behind plant based diets” at


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Iveta Galdauskaite
Communications Associate – Euromonitor
Tel: +370 5 243 1577 EXT 4557

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