Frelii Expands Executive Team with Industry Veterans

Enhanced senior management team to direct strategic, operational,
financial, technological and business development initiatives

LEHI, Utah–(BUSINESS WIRE)–Frelii Inc. (OTCQB: FRLI) (“Frelii” or “the Company”) today announced it
has added two key chief officers and an EVP to enhance and strengthen
its leadership team. Board Director, Leslie M. Norris has been named
Chief Operations Officer and Sandeep Uppal, MBA, named as Chief
Administrative Officer. Yvan Aubin, CPA, CA to serve as Executive Vice
President of Finance.

“Frelii recently launched to the market and a positive result of that
effort was signing our first revenue-generating customer in the Health &
Wellness space. All the positive work the Frelii team has generated over
the past months to launch the company, introduce our technology and
products to our target markets, attract prospective customers, investors
and ideal strategic partners will generate strong and sustainable growth
opportunities for our company,” said Ian Jenkins, CEO of Frelii. “To
optimize and support this high-growth stage, we’ve added new members to
our leadership team for powerful and deep expertise across all
functional areas of the organization. With Jayson Uffens, we already
have one of the industry’s finest CTOs in charge of our unique
technology. These new additions complete our executive team, enabling us
to meet all of our strategic objectives. In our complex and rapidly
evolving market, it is imperative that we have innovative, strong
leadership to strengthen and optimize our operations, finance and
strategic revenue generating opportunities. Frelii is bringing to market
unique and new technologies that are designed to transform how human
health is managed with artificial intelligence, DNA sequencing and whole
genome analysis. Together, our leadership team will help guide Frelii’s
path and fuel its success.”

As COO of Frelii, Norris will leverage her decades of experience as a
business growth strategist, operations build-out, team development,
channel programs, SOPs and compliance. She’ll handle a dual role as head
of marketing and brand. She provides the leadership, management and
vision to ensure the company emerges effectively into the right
industries, verticals and with optimal partners, to effectively grow the
organization. Norris will also serve as lead negotiator on new business
and strategic partnership deals, to ensure balance between technology,
deliverables, finance and operations.

Uppal joins Frelii as its Chief Administrative Officer. He has decades
of experience as CFO for various insurance companies as well as
extensive experience in strategic financial planning, mergers and
acquisitions, contract negotiations, and support of public registration
companies. He will be responsible for providing input on funding,
finance, securities management, budgeting, strategic relationships and
regulatory reporting. His extensive experience provides Frelii with the
ability to growth the organization globally.

Aubin brings more than 20 years of senior finance experience in the Oil
& Gas and Insurance industries to his role at Frelii as Executive Vice
President of Finance. He has extensive experience in mergers and
acquisitions, lending activities, risk management, and treasury. He will
oversee financial related matters including the direction of financing
strategies, analysis, forecasting, as well as supporting budget
management and regulatory reporting

The management team also includes Jayson Uffens, Frelii’s Chief
Technology Officer, who leads a team of expert software and SaaS
engineers, and AI architects. Uffens brings nearly 20 years of
experience and significant market success with several high visibility
companies, including GrubHub where he was VP of Engineering. He is
responsible for overseeing the strategic direction, development and
deployment of the Frelii technology platform and AI, to ensure
technology leadership and unique positioning for Frelii in their target

“We now have a significant business development and strategic
partnership presence led by our all-star executive team,” Jenkins
continued. “Our consistent media coverage is reaching millions of
influencers and we are also active at industry conferences in the US and
Canada, including invitations to speak on the topics of artificial
intelligence and precision medicine. While we will be a uniquely
positioned company with progressive offerings across pharmaceutical,
health and wellness, and precision medicine, we are particularly excited
about our future opportunities in the CBD market. We believe many, if
not most, suppliers of CBD products will eventually find our technology
an integral part of their marketing, product selection and application

About Frelii Inc.

Frelii Inc. is a biotech company that uses whole human DNA gene
sequencing (3.2 billion genetic pairs) and artificial intelligence (AI)
to specifically assess 60 million genetic markers for each individual
DNA kit we process. The results are aligned and leveraged against its
AI, as a means of creating a very strong and powerful data platform for
use by the Health & Wellness, Healthcare, Medical Cannabis and
Pharmaceutical industries. Frelii’s technology generates accurate and
profoundly valuable insight into an individual’s DNA. The company
provides DNA Kit Packages and customized reporting for consumers,
patients and healthcare providers to ensure the ideal treatment, drugs
and dosing are a prime “fit” to the individual. For more information,
please visit
Frelii (OTCQB: FRLI) trades on the #OTCQB Venture Market for early stage
and developing U.S. and international companies. Companies are current
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Follow Frelii online at:

Frelii Facebook Page
Twitter Feed @livefrelii
Frelii Instagram Page @livefrelii
LinkedIn Page

Safe Harbor Statement:

This release contains certain “forward-looking statements” relating to
the business of the Company. All statements, other than statements of
historical fact included herein are “forward-looking statements”
including statements regarding: the continued growth of the e-commerce
segment and the ability of the Company to continue its expansion into
that segment; the ability of the Company to attract customers and
partners and generate revenues; the ability of the Company to
successfully execute its business plan; the business strategy, plans,
and objectives of the Company; and any other statements of
non-historical information. These forward-looking statements are often
identified by the use of forward-looking terminology such as “believes,”
“expects” or similar expressions and involve known and unknown risks and
uncertainties. Although the Company believes that the expectations
reflected in these forward-looking statements are reasonable, they do
involve assumptions, risks, and uncertainties, and these expectations
may prove to be incorrect. Investors should not place undue reliance on
these forward-looking statements, which speak only as of the date of
this news release. The Company’s actual results could differ materially
from those anticipated in these forward-looking statements as a result
of a variety of factors, including those discussed in the Company’s
periodic reports that are filed with the Securities and Exchange
Commission and available on its website (
All forward-looking statements attributable to the Company or persons
acting on its behalf are expressly qualified in their entirety by these
factors. Other than as required under the securities laws, the Company
does not assume any duty to update these forward-looking statements.


Company Contact:
Leslie Norris

Media Contact:
Tim Rush

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