leading Campaign Intelligence solution, used by major retail,
travel & hospitality brands, grew annual revenue by more than 70 percent
in 2018, signed numerous new customers globally and extended operations
to the Nordic and DACH regions.
NEW YORK & LONDON & PARIS–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/AI?src=hash” target=”_blank”gt;#AIlt;/agt;–Tinyclues,
provider of the leading AI-first marketing campaign intelligence
solution, today revealed that in 2018 the company continued its rapid
growth, fueled by $18M
Series B funding in February 2018. With record annual recurring
revenue, analyst recognition and more than 100 brands using Tinyclues to
supercharge their marketing campaigns, the company is on a fast track to
success. In 2018, new customers selecting Tinyclues to power their
campaigns included Clarins, Camaieu, Perfect Stay, Road Scholar, Maty,
Princesse Tam Tam, Carrefour Spectacles, Hostelworld, Weekendesk and
“Our revenue growth, global expansion and prestigious customer base mark
Tinyclues as the leading AI-first solution for marketing campaign
intelligence,” said David Bessis, founder and CEO of Tinyclues. “Thanks
to our unique deep learning technology, we are solving one of the
toughest problems marketers face – who will buy their products and when
– allowing brands to reinvent the way they engage with their customers.”
Bessis continued: “With Tinyclues, finding future buyers and optimizing
the campaign plan is easier than ever, leading to outstanding increases
in revenue, engagement and productivity. Marketers love Tinyclues, and
I’m proud that they have given Tinyclues a stunning average Net Promoter
Score (NPS) of 60 in 2018.”
In addition to remarkable revenue growth and a
raft of customer successes, 2018 highlights also include:
New investment for growth: Tinyclues closed an $18M Series B
investment round. The lead investor was EQT Ventures, with
participation from existing investors Alven, Elaia Partners and ISAI.
Launch of operations in Nordics and DACH: Tinyclues opened offices in
Copenhagen and Munich with new customers already signed.
“Tinyworld” customer event success: More than 150 top marketers and
influencers attended Tinyclues’ first global user conference,
demonstrating the interest of global brands in the benefits of AI for
Analyst recognition: Tinyclues was named in Gartner’s “Cool
Vendors in Multichannel Marketing1” and “Hype Cycle for
Digital Marketing & Advertising2” 2018 reports.
Tinyclues was also cited by Forrester in its reports “Complement Your
EMSS with Best-Of-Breed Point Solutions,3” and in
“Artificial Intelligence Will Spark a Real Marketing Renaissance.4”
Awards: Tinyclues received recognition from research leaders in the
travel industry with an award for innovation from Phocuswright.
Omnichannel adoption: In 2018, customers accelerated their usage of
Tinyclues on digital channels like push notifications and Facebook
ads. Customers switching from Facebook Lookalike Audiences to
Tinyclues averaged a 39 percent increase in Facebook ads revenue.
Customer satisfaction: Tinyclues’ Net Promoter Score (NPS) averaged a
remarkable 60 in 2018.
The impressive NPS scores reflect Tinyclues’ AI-first approach to
delivering a unique campaign experience for marketers and delivers
tangible business impact. On average, Tinyclues customers enjoy a 79
percent boost in campaign revenue, a 51 percent increase in customer
engagement and an 80 percent productivity improvement. In further
evidence of customer satisfaction, in 2018, 18 customers attended
conferences worldwide to share their experiences on boosting campaign
performance with Tinyclues, including Air France, Thomas Cook, Club Med,
Kenzo, Fnac Darty and Holland & Barrett.
“We are entering 2019 with a strong vision of how deep learning will
reinvent marketing campaigns and transform business. Tinyclues has a
proven record of more than 100 brands with outstanding results on the
most important marketing metrics: revenue, customer engagement and
productivity,” said Bessis. “With an ambitious roadmap and go-to-market
strategy, we look forward to changing the way B2C marketers worldwide
are engaging with their customers.”
is the leading AI-first marketing campaign intelligence solution
enabling companies to maximize revenue and customer engagement through
intelligent campaign targeting and planning. Tinyclues’ solution uses
deep learning to identify future buyers for any offer, in the days
following a campaign. Companies
such as AccorHotels, Air France, Brandalley, Cdiscount, Clarins, Club
Med, Fnac Darty, Holland & Barrett, Lacoste, Manor, Rakuten, Road
Scholar, Thomas Cook, TUI, Vente-privee, and Vestiaire Collective are
using Tinyclues to optimize and orchestrate more than 600 million
messages per month across channels such as email, mobile push
notifications, direct mail, call centers, and Facebook to generate
quantified and sustainable additional revenue. Tinyclues has been listed
as a Vendor
to Watch in Gartner’s 2017 Magic Quadrant for Digital Marketing
Analytics and as a Cool Vendor in Gartner’s 2018 Cool
Vendor in Multichannel Marketing report.
1 Gartner, Inc., “Cool Vendors in Multichannel Marketing”,
Noah Elkin and Adam Sarner, 3 May 2018.
2 Gartner Inc.,
“Hype Cycle for Digital Marketing and Advertising”, Bryan Yeager, Mike
McGuire, 25 July 2018.
3 Forrester Research, Inc.,
“Complement Your EMSS With Best-Of-Breed Point Solutions”, Rusty Warner,
11 October 2018.
4 Forrester Research, Inc., “Artificial
Intelligence Will Spark A Real Marketing Renaissance CMOs Have A New
Partner On The Horizon”, Thomas Husson, 3 August 2018.
Tel: +33 6 11 64 87 37